Global and multinational companies are distinctly different on the management and operational levels. The business models do overlap, however, in their marketing efforts. Both global and multinational companies have a presence in multiple countries.
Student Answers avasbruce Student There are benefits and Advantages of global culture to globalization. Firstly, globalization is good for certain countries more, such as those in the First World or Global North.
Local cultures and traditions change. People no longer wear national costumes because they all want to look like Hollywood stars and wear jeans, for example.
People want to become "American" and consume everything American. Also because of globalization, more and more people are learning and speaking English to the detriment of local languages. There are more international schools and the focus now is on the acquisition of this global language rather than their own L1 or mother tongue.
Resources of different countries are used for producing goods and services they are able to do most efficiently. Consumers to get much wider variety of products to choose from. Consumers get the product they want at more competitive prices. Companies are able to procure input goods and services required at most competitive prices.
Companies get get access to much wider markets It promotes understanding and goodwill among different countries.
Businesses and investors get much wider opportunities for investment. Adverse impact of fluctuations in agricultural productions in one area can be reduced by pooling of production of different areas.
Developed countries can stifle development of undeveloped and under-developed countries. Economic depression in one country can trigger adverse reaction across the globe. It can increase spread of communicable diseases.
Companies face much greater competition. This can put smaller companies, at a disadvantage as they do not have resources to compete at global scale. For more info about the pros and cons of globalization, check out this video: Increases the gap between the poor and rich — income inequality.
Cultural convergence — more people are moving toward western fashion 3. Demand more of skilled workers and causing redundancy of skilled workers rksudhir Student Advantages of Globalisation Globalisation helps in bring the whole world together as one village.
Every consumer has more access to the products of foreign countries. Efficient use of natural resources.
Employment generation and income generation Disadvantages Globalisation can have negative effects on local industry. Globalisation expands monopolies by countries equipped with know-how and power.
I have benefited a lot from your views. If you are to consider the lump-some cost, then, yes, it is high, but the same cost goes even higher if the company has to market a product differently in every country that it is selling.
Scope of this kind of marketing is so large that it becomes a unique experience. Global marketing allows you to have a consistent image in every region that you choose to market. Quick and Efficient Use of Ideas: A global entity is able to use a marketing idea and mold it into a strategy to implement on a global scale.
Uniformity in Marketing Practices: A global entity can keep some degree of uniformity in marketing throughout the world. American consumer will be different from the South African. Global marketing should be able to address that.
Consumer in one country may react differently than a consumer in another country. Country Specific Brand and Product: A Japanese might like a product to have a traditional touch, whereas an American might like to add a retro modern look to it. In this case, a global strategy is difficult to devise.
The Laws of the Land Have to be Considered: Original company policies may be according to the laws of home countries. The overseas laws may be conflicting in these policies. Infrastructure may be hampering the process in one country and accelerating in another.Over 70% of the Fortune Turn to Us.
We provide powerful, tailored and flexible solutions to a global customer base. Jun 29, · Global and multinational companies are distinctly different on the management and operational levels.
The business models do overlap, however, in their marketing efforts. Cultural diversity in the workplace occurs when a company hires employees from a variety of backgrounds, race, gender, age, or religion. A diverse working culture benefits companies in countless ways.
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The introduction of in-plane switching or IPS screen technology marked an LCD breakthrough. Here are the advantages and disadvantages.