Key insights Ecommerce is a rising trend: Online purchase frequency varies considerably by geography.
Why consumers shop online i. What could be easier than shopping from your own home or on the go with a smartphone anytime you want? Online Consumer Lifestyle Segmentation i.
Click and Mortar— Only shop online for research, then go to the physical store to make purchases. Hunter Gatherers— Enjoy going online for the thrill of auctions and bargain hunting iii.
Brand Loyalists— Enjoy going online, but only to look at websites and products they are comfortable with.
Time Sensitive Materialists— Only go online for news update, stock updates. Hooked, online and Single— Young, tweens, teens, college students who are extremely tech proficient and use the Internet for news, networking and shopping.
Ambivalent Newbies— Not technologically proficient, may only go online occasionally or to check e-mail. Instantly correspond with other consumers, sellers and company representatives to easily gather information about a purchase. Consumers can rapidly search through multiple stores from all over the globe instantly.
Consumers feel empowered when they can shop around at such a fast speed, they can make more informed purchasing decisions especially when it comes to prices.
Companies need to make sure they are offering prices comparable to their competitors, because customers will figure it out and not purchase from them! Another positive aspect of the Internet is the ability for the customer to purchase a product exactly how they want it; and the company avoids paying inventory storage costs and overhead for a retail location since the products are made and then shipped directly to the customer.
Dell Computers turned their small operation into a multi-million dollar company on this marketing idea. Customers seem to have more control over quantity, size, style, color, price and the type of vendor that they purchase from when using the Internet.
Purchases for second-hand products can be made on e-bay, creating a whole new genre of stores.
Links to other websites. The amount of links depends on the company and the products. A website can allow communication between the company and the consumer, some sites use live chat capabilities, others use a message board or email. A websites use of text, fonts, sounds, music, video demonstrations to convey a theme or help convince customers to purchase.
Some websites will allow customers to talk to each other via message boards or leave comments about products. A website can be customizable by the customer and tailor itself to different users. Some gaming websites will allow the user to choose to see information on only the games they own.
Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. View all posts by Tim Friesner Posted on.Using a transaction cost economics perspective, this paper presents a model for understanding consumers' on-line buying behavior.
An empirical study was conducted in Singapore to test the model. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones.
the most important predictor of online buying behavior. More interesting, perhaps, are the results for the other predictors of online buying. They show that a typical online buyer has a “wired” lifestyle. Such people have been on the Internet for years, not.
about online shopping, and predictors of online buying behavior. The major difference between the survey we conducted of WVTM members and other surveys is that its focus was on buying on the Net, trying not just to describe, but to model, the relationship between individual Net users’ per-.
Online Shopper Behavior: Influences of Online Shopping Decision Chayapa Katawetawaraks SCG Trading Services Co. Ltd motivate online customers to decide or not to decide to buy online. It is found that marketing implications are developed for online stores to improve their website. Keywords: Online shopping, online shopper behavior.
Most every business wants to know how consumers tick. In this lesson, you'll learn about consumer buying behavior, including the standard model.